+**99c** is a common [Price Point](/wiki/price_point) in retail, often used to suggest value or affordability just below a whole [Currency](/wiki/currency) unit. This psychological pricing strategy aims to make a product appear significantly cheaper than its nearest round number, influencing consumer perception.
+## See also
+- [Pricing Strategy](/wiki/pricing_strategy)
+- [Retail](/wiki/retail)
+- [Marketing](/wiki/marketing)
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