+Adopter Categories classify individuals or groups within a social system based on their willingness and timing to embrace [New Ideas](/wiki/New_Ideas) or products. These distinct segments, from pioneering "Innovators" to "Laggards" who adopt last, map the lifecycle and spread of [Innovation](/wiki/Innovation) through a population.
+## See also
+- [Diffusion](/wiki/Diffusion)
+- [Market Adoption](/wiki/Market_Adoption)
+- [Early Adopter](/wiki/Early_Adopter)
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