+Brand damage refers to the erosion of a [brand's](/wiki/Brand) reputation or perceived value in the market. It often stems from negative publicity, poor [product quality](/wiki/Product_Quality), or ethical missteps, diminishing consumer trust and impacting financial performance.
+## See also
+- [Reputation](/wiki/Reputation)
+- [Crisis Management](/wiki/Crisis_Management)
+- [Consumer Trust](/wiki/Consumer_Trust)