+Brand loyalty is the consistent preference and repeated purchase of a particular [Brand](/wiki/brand) by consumers. This enduring commitment, often shaped by [Customer Satisfaction](/wiki/customer_satisfaction), leads to predictable market share and sustained demand for a product or service.
+## See also
+- [Customer Retention](/wiki/customer_retention)
+- [Brand Equity](/wiki/brand_equity)
+- [Marketing Strategy](/wiki/marketing_strategy)
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