+**Brand Perception** is the collective feeling and thought a consumer holds about a specific [Brand](/wiki/Brand). It is the public's emotional and rational understanding, often shaped by experience, communication, and reputation. This perception profoundly influences market position and [Consumer Behavior](/wiki/Consumer_Behavior).
+## See also
+- [Brand Identity](/wiki/Brand_Identity)
+- [Marketing](/wiki/Marketing)
+- [Brand Equity](/wiki/Brand_Equity)
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