+Brand strategy is a long-term plan to achieve specific consumer perception and business goals, defining a brand's unique purpose and promise. It guides all efforts to shape perception and build lasting connections, differentiating an entity from its [Competitors](/wiki/competitors) and fostering [Brand Loyalty](/wiki/brand_loyalty).
+## See also
+- [Marketing](/wiki/marketing)
+- [Branding](/wiki/branding)
+- [Brand Identity](/wiki/brand_identity)
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