+The Buyer Journey maps the process a potential customer undertakes from recognizing a need to making a purchase. It outlines the path of [Consumer Behavior](/wiki/consumer_behavior), allowing businesses to align their [Marketing](/wiki/marketing) efforts with evolving intent and information needs.
+## See also
+- [Sales Funnel](/wiki/sales_funnel)
+- [Customer Experience](/wiki/customer_experience)
+- [Brand Loyalty](/wiki/brand_loyalty)