+**Buzz Marketing** is a [Marketing](/wiki/marketing) strategy that focuses on generating widespread excitement and discussion about a product or service. It aims to create a "buzz" or viral phenomenon, often through unconventional or [Guerrilla Marketing](/wiki/guerrilla_marketing) tactics, leveraging word-of-mouth to build anticipation and awareness.
+## See also
+- [Word-of-Mouth](/wiki/word-of-mouth)
+- [Viral Marketing](/wiki/viral_marketing)
+- [Brand Awareness](/wiki/brand_awareness)
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