+**Churn Rate** measures the percentage of users or subscribers who discontinue a service within a specific timeframe. This crucial [Business Metric](/wiki/business_metric) reflects customer loyalty and impacts long-term [Growth](/wiki/growth). Understanding churn is key to retaining a healthy customer base.
+## See also
+- [Customer Retention](/wiki/customer_retention)
+- [Subscription](/wiki/subscription)
+- [Customer Lifetime Value](/wiki/customer_lifetime_value)
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