+**Client retention** is the measure of how many customers a business keeps over a period. It reflects the success of a company in cultivating [customer loyalty](/wiki/customer_loyalty) and delivering consistent [customer service](/wiki/customer_service). This vital metric underpins sustained growth and long-term profitability.
+## See also
+- [Churn Rate](/wiki/churn_rate)
+- [Customer Satisfaction](/wiki/customer_satisfaction)
+- [Relationship Management](/wiki/relationship_management)
... 1 more lines