+**Consumer Theory** explores how individuals make choices about what to buy, seeking to maximize their satisfaction or [Utility](/wiki/Utility) given their budget constraints. It forms a fundamental branch of [Microeconomics](/wiki/Microeconomics), analyzing consumer preferences and their influence on market demand.
+## See also
+- [Utility](/wiki/Utility)
+- [Demand](/wiki/Demand)
+- [Market](/wiki/Market)
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