+Customer Expectation refers to the anticipations a consumer holds regarding a [Product](/wiki/product) or [Service](/wiki/service). These unspoken promises, often shaped by past experiences and brand perception, critically influence [Customer Satisfaction](/wiki/customer_satisfaction) and loyalty.
+## See also
+- [Customer Experience](/wiki/customer_experience)
+- [Service Quality](/wiki/service_quality)
+- [Value Perception](/wiki/value_perception)
... 1 more lines