+**Customer Retention** is the strategic effort to encourage existing customers to continue purchasing from a business. It emphasizes nurturing long-term relationships rather than solely focusing on [Customer Acquisition](/wiki/customer_acquisition). Building [Customer Loyalty](/wiki/customer_loyalty) often proves more cost-effective for sustainable growth.
+## See also
+- [Customer Service](/wiki/customer_service)
+- [Marketing](/wiki/marketing)
+- [Business Growth](/wiki/business_growth)
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