+Employer branding is the proactive strategy of promoting an organization as an ideal place to work. It cultivates an employer's unique identity, shaping the perception of current and potential [Employees](/wiki/Employee) and vital for attracting and retaining top [Talent](/wiki/Talent). This distinct image influences a company's success in the competitive labor market.
+## See also
+- [Human Resources](/wiki/Human_Resources)
+- [Recruitment](/wiki/Recruitment)
+- [Corporate Culture](/wiki/Corporate_Culture)
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