+A **fad** is a fleeting, intense enthusiasm for something, often propelled by social dynamics. It captures collective [attention](/wiki/attention) for a brief period before its [popularity](/wiki/popularity) quickly diminishes. Fads represent ephemeral shifts in culture, leaving behind memories of their transient appeal.
+## See also
+- [Trend](/wiki/trend)
+- [Fashion](/wiki/fashion)
+- [Hype](/wiki/hype)
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