+The **Framing Effect** describes how the presentation of information influences [Decision Making](/wiki/decision_making). Whether options are framed as potential gains or losses can dramatically alter our perception of [Risk](/wiki/risk), even if the underlying facts remain the same.
+## See also
+- [Cognitive Bias](/wiki/cognitive_bias)
+- [Prospect Theory](/wiki/prospect_theory)
+- [Nudge Theory](/wiki/nudge_theory)