+Hype is a surge of intense public [promotion](/wiki/promotion) or widespread excitement, often preceding a new product, event, or idea. It can build significant [expectation](/wiki/expectation) and influence perception, sometimes beyond a thing's intrinsic value.
+## See also
+- [Fad](/wiki/fad)
+- [Trend](/wiki/trend)
+- [Bubble](/wiki/bubble)
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