+An **Incoming Link**, also known as a backlink, is a hyperlink from an external source pointing towards a specific web page. These digital pathways are crucial for [Web Traffic](/wiki/web_traffic) and can significantly influence a page's visibility and [Search Ranking](/wiki/search_ranking) within search engines.
+## See also
+- [Outgoing Link](/wiki/outgoing_link)
+- [Hyperlink](/wiki/hyperlink)
+- [Link Building](/wiki/link_building)
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