+An **influencer** is an individual with the power to affect the purchasing decisions or opinions of others due to their authority, knowledge, or relationship with their audience. They leverage platforms like [Social Media](/wiki/Social_Media) to share content, often acting as a bridge in [Marketing](/wiki/Marketing), shaping trends and behaviors through their voice and reach.
+## See also
+- [Content Creator](/wiki/Content_Creator)
+- [Digital Marketing](/wiki/Digital_Marketing)
+- [Brand Ambassador](/wiki/Brand_Ambassador)
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