+Influencer marketing harnesses trusted voices to promote products and services. Brands collaborate with individuals who command an audience, integrating messages authentically within their content. This strategy leverages social reach for targeted [Brand Awareness](/wiki/brand_awareness) and [Consumer Engagement](/wiki/consumer_engagement).
+## See also
+- [Social Media](/wiki/social_media)
+- [Digital Marketing](/wiki/digital_marketing)
+- [Content Creation](/wiki/content_creation)
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