+Innovation diffusion is the process by which a new [Innovation](/wiki/innovation) spreads through a social system. It examines how ideas, practices, and products are adopted over time by different groups, driven by [Communication](/wiki/communication) channels and social influence.
+## See also
+- [Adoption Curve](/wiki/adoption_curve)
+- [Social Network](/wiki/social_network)
+- [Change Management](/wiki/change_management)
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