+**Journey Mapping** is a visual representation charting a user's experience with a product or service over time. It illuminates key touchpoints, emotions, and pain points from their perspective, often using a [Customer Persona](/wiki/customer_persona) to empathize with their journey and improve [User Experience](/wiki/user_experience).
+## See also
+- [Service Design](/wiki/service_design)
+- [Design Thinking](/wiki/design_thinking)
+- [Empathy Map](/wiki/empathy_map)
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