+**Lifetime Value** (LTV) is the predicted [Revenue](/wiki/revenue) a [Customer](/wiki/customer) will generate over their entire relationship with a product or service. It's a key metric for understanding long-term profitability and guiding strategic business decisions.
+## See also
+- [Customer Retention](/wiki/customer_retention)
+- [Customer Acquisition](/wiki/customer_acquisition)
+- [Profit](/wiki/profit)
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