Logokid is a derogatory term referring to a person, typically a child, who has an intense hobby or fascination with logotypes and corporate branding. This interest is often perceived as obsessive or immature.
History
The phenomenon associated with logokids, sometimes involving toxic fan behavior, is often traced back to the 1970s. A notable early catalyst was the Viacom logo, famously nicknamed the 'V of Doom,' which garnered significant attention. Interest in corporate logos and branding saw a significant surge in the 2010s, largely fueled by online communities and the accessibility of video editing tools like Kinemaster.
Logos Ruined
The activities of logokids, particularly their extensive use of video editing tools, often lead to the creation of altered or parody versions of well-known logos. While sometimes humorous, these modifications are occasionally perceived by original brand owners or traditional fans as 'ruining' the integrity or professional appearance of the design. The widespread dissemination of low-quality edits or unauthorized uses can dilute a brand's intended image.
