+**Loss Aversion** is a cognitive bias describing how the psychological pain of losing something is felt more intensely than the pleasure of gaining an equivalent item. This often leads individuals to take greater risks to avoid a loss than they would to achieve an equivalent gain, profoundly shaping behavior in [Economics](/wiki/economics) and [Psychology](/wiki/psychology).
+## See also
+- [Behavioral Economics](/wiki/behavioral_economics)
+- [Cognitive Bias](/wiki/cognitive_bias)
+- [Prospect Theory](/wiki/prospect_theory)
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