+A **loyalty program** is a [Marketing](/wiki/Marketing) strategy designed to encourage repeat business and foster [Customer Retention](/wiki/Customer_Retention). It rewards members with incentives like points, discounts, or exclusive access for their continued engagement and purchases, building a stronger bond between brand and patron.
+## See also
+- [CRM](/wiki/CRM)
+- [Brand Loyalty](/wiki/Brand_Loyalty)
+- [Customer Experience](/wiki/Customer_Experience)
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