+Market adoption is the process through which a new product, service, or technology gains acceptance and spreads within a target market. It signifies the point where consumers decide to use an [Innovation](/wiki/innovation), often influenced by perceived value and the path of [Technology Adoption](/wiki/technology_adoption).
+## See also
+- [Early Adopters](/wiki/early_adopters)
+- [Consumer Behavior](/wiki/consumer_behavior)
+- [Product Life Cycle](/wiki/product_life_cycle)
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