+**Market penetration** quantifies the current uptake of a product or service within a defined [Target Market](/wiki/target_market). It reflects the percentage of potential customers who are using a specific offering, often indicating a firm's [Market Share](/wiki/market_share) and the success of its expansion efforts. A higher penetration rate suggests strong acceptance and widespread adoption.
+## See also
+- [Market Share](/wiki/market_share)
+- [Product Adoption](/wiki/product_adoption)
+- [Growth Strategy](/wiki/growth_strategy)
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