+**Market Research** is the systematic process of gathering and interpreting information about a [Market](/wiki/market) to understand its characteristics and potential. It guides strategic decisions, helping organizations tailor products and services based on insights gained through [Data Collection](/wiki/data_collection).
+## See also
+- [Consumer Behavior](/wiki/consumer_behavior)
+- [Marketing](/wiki/marketing)
+- [Business Strategy](/wiki/business_strategy)
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