+A **market segment** is a distinct group of [customers](/wiki/customer) within a larger [market](/wiki/market) who share similar needs or characteristics. This allows businesses to tailor their offerings and [strategy](/wiki/strategy) more effectively to specific groups.
+## See also
+- [Target Market](/wiki/target_market)
+- [Segmentation](/wiki/segmentation)
+- [Marketing](/wiki/marketing)
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