+**Market strategy** charts a business's path to connect with customers and achieve its aims. It defines a [Target Market](/wiki/target_market) and crafts a unique [Value Proposition](/wiki/value_proposition) to navigate the competitive landscape.
+## See also
+- [Marketing](/wiki/marketing)
+- [Business Plan](/wiki/business_plan)
+- [Competitive Advantage](/wiki/competitive_advantage)
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