+**Marketing Strategy**
+A marketing strategy is a long-term plan designed to achieve specific marketing objectives. It outlines how an organization will allocate resources to reach its [Target Market](/wiki/target_market) and gain a [Competitive Advantage](/wiki/competitive_advantage). This foundational plan aligns with broader business goals, guiding product, pricing, promotion, and distribution decisions.
+## See also
+- [Marketing](/wiki/marketing)
+- [Business Plan](/wiki/business_plan)
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