+**Perceived Value** is a customer's subjective assessment of a product or service's worth, weighing its [Benefits](/wiki/benefits) against its [Price](/wiki/price). This personal equation, often distinct from objective market data, significantly influences [Decision Making](/wiki/decision_making) and purchasing behavior.
+## See also
+- [Value Proposition](/wiki/value_proposition)
+- [Branding](/wiki/branding)
+- [Marketing](/wiki/marketing)
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