+Personalization shapes digital environments to fit individual preferences, aiming to enhance relevance. It leverages [User Data](/wiki/user_data) and [Algorithms](/wiki/algorithms) to predict needs and deliver unique content or services.
+## See also
+- [Recommendation System](/wiki/recommendation_system)
+- [Targeted Advertising](/wiki/targeted_advertising)
+- [User Experience](/wiki/user_experience)
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