+**Pricing Power** is a firm's unique ability to raise product [Price](/wiki/Price) without significant loss of [Demand](/wiki/Demand). This rare strength allows for sustained profitability, often rooted in strong brands or limited competition.
+## See also
+- [Monopoly](/wiki/Monopoly)
+- [Market Share](/wiki/Market_Share)
+- [Brand Loyalty](/wiki/Brand_Loyalty)
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