+**Product Mix** refers to the complete set of all [Product Lines](/wiki/product_line) and individual items that a company offers for sale. It reflects the breadth, length, depth, and consistency of a firm's offerings, shaped to meet diverse [Customer Needs](/wiki/customer_needs) and market opportunities. Strategic management of this mix is crucial for market positioning and profitability.
+## See also
+- [Product Line](/wiki/product_line)
+- [Product Depth](/wiki/product_depth)
+- [Marketing Strategy](/wiki/marketing_strategy)
... 1 more lines