+Prospect Theory explores how individuals make choices involving [risk](/wiki/risk) and uncertainty. It reveals a human tendency to weigh potential losses more heavily than equivalent gains, often deviating from purely rational [decision-making](/wiki/decision_making) based on a reference point.
+## See also
+- [Behavioral Economics](/wiki/behavioral_economics)
+- [Cognitive Bias](/wiki/cognitive_bias)
+- [Utility Theory](/wiki/utility_theory)
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