+A **Sales Funnel** is a conceptual model illustrating the customer's journey from initial awareness to making a purchase. It represents the sequential stages a prospective [Customer](/wiki/customer) moves through, narrowing down at each step, from a wide pool of prospects to a smaller group of buyers. This strategic process guides efforts in [Marketing](/wiki/marketing) and sales, aiming to optimize conversion.
+## See also
+- [Marketing Strategy](/wiki/marketing_strategy)
+- [Lead Generation](/wiki/lead_generation)
+- [CRM](/wiki/crm)
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