+Social Proof is a psychological phenomenon where individuals assume the actions of others reflect correct behavior for a given situation, especially in uncertainty. This powerful form of [Conformity](/wiki/conformity) often guides [Decision Making](/wiki/decision_making) and consumer choices, suggesting that if many do it, it must be right.
+## See also
+- [Herd Behavior](/wiki/herd_behavior)
+- [Groupthink](/wiki/groupthink)
+- [Bandwagon Effect](/wiki/bandwagon_effect)
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