+A **touchpoint** is any direct or indirect interaction a customer has with a brand, product, or service. Each [Interaction](/wiki/Interaction) moment contributes to the overall [Customer Experience](/wiki/Customer_Experience), shaping perception and building a relationship.
+## See also
+- [User Journey](/wiki/User_Journey)
+- [Brand](/wiki/Brand)
+- [Service Design](/wiki/Service_Design)
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