+**User acquisition** is the vital process of attracting new individuals to a product or service. It encompasses strategic efforts, often leveraging [Digital Marketing](/wiki/digital_marketing), to expand a user base and drive growth. Effective acquisition considers both cost and the potential for long-term [User Retention](/wiki/user_retention).
+## See also
+- [Marketing](/wiki/marketing)
+- [Growth](/wiki/growth)
+- [User Engagement](/wiki/user_engagement)
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