+**Variable Data** refers to content elements within a document or communication that are altered for individual recipients. This allows for profound [Personalization](/wiki/personalization), where text, images, or graphics are dynamically drawn from a [Database](/wiki/database) to create unique outputs. It is a cornerstone of modern targeted communication and print.
+## See also
+- [Personalization](/wiki/personalization)
+- [Digital Printing](/wiki/digital_printing)
+- [Direct Mail](/wiki/direct_mail)
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