+Viral marketing is a strategy where content or a message spreads rapidly through its audience, much like an [Epidemic](/wiki/epidemic). It leverages existing social networks, encouraging individuals to share information, thereby boosting [Brand Awareness](/wiki/brand_awareness) or driving sales organically.
+## See also
+- [Social Media](/wiki/social_media)
+- [Word of Mouth](/wiki/word_of_mouth)
+- [Digital Marketing](/wiki/digital_marketing)
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